About Our Organization
Welcome to Character Counts Kent County, where we champion the values that shape young minds and hearts. Our program is built upon the steadfast foundation of the Six Pillars of Character: Trustworthiness, Respect, Responsibility, Fairness, Caring, and Citizenship. These pillars serve as guiding lights, illuminating the path toward ethical behavior and exemplary citizenship among our youth.
At Character Counts Kent County, we believe in the power of education to cultivate character. That’s why we offer weekly classroom lessons to elementary school students and bi-weekly sessions to middle school students. Our meticulously crafted Program Curriculum, reviewed annually by our Executive Director and Advisory Board, ensures that our lessons remain dynamic and relevant, incorporating new materials and innovative approaches to character development.
Our journey begins each October, as classrooms are paired with dedicated “Character Coaches” from the Kent County community. These volunteers bring our pillars to life, engaging students in thoughtful discussions and inspiring activities designed to nurture the values of integrity and compassion. Despite the brief duration of each session—just 20 minutes—the impact is profound, fostering mentor-like relationships that extend far beyond the classroom walls.
Our Character Coaches are the heart of our program, drawing upon their diverse life experiences to enrich the learning experience. Whether they’re small business owners, retired executives, or community advocates, each coach shares a common commitment to empowering our youth with the tools they need to thrive.
Each year, Character Counts Kent County proudly serves 60 – 80 classrooms, delivering thousands of hours of educational instruction to Elementary, Middle and High School students. From lessons on choices and teamwork to the importance of respecting differences and setting goals, our program sparks meaningful conversations and ignites lasting change.
Join us as we continue to inspire a new generation of leaders, one pillar at a time. Together, we can build a community where character counts.

Mission, Vision, Values
Our mission is to strengthen our community by encouraging a culture of kindness and strong ethical values through the Six Pillars of Character.
Our History
We are an independent non-profit organization and the leading character education program in Kent County local schools and community.
Our Leadership Team
Meet our executive director and leadership team.
